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Journal Article

A figure of thought

metaphorcognitive semanticsconceptual metaphor theoryeveryday languagefigure of speechfigure of thought

Lakoff, George. 1986. A figure of thought. Journal Article. pp. 215-225

Abstract

For two millennia we were taught a dogma that was largely unquestioned and came to be viewed as definitional. Metaphor was called a figure of speech. As such, it was taken to be a matter of special language: poetic or persuasive language. As a matter of language, rather than thought, it was viewed as dispensible. If you have something to say, you could presumably say it straightforwardly without metaphor; if you chose metaphor it was for some poetic or rhetorical purpose, perhaps for elegance or economy, but not for plain speech and ordinary thought. Metaphor was seen as contrasting with ordinary, everyday literal language, language that could be straightforwardly true or false, that could fit the world directly or not.(George Lakoff)